WhoBuys / Resources
From an ad to money received.
Practical ways to connect leads, calls and payments. Keep quoted offers, contracts and collected cash distinct.
Use cases
Marketing attribution for high-ticket sales
Connect ads to leads, sales calls and collected payments. Traceable attribution for businesses that close sales through a conversation.
Use casesConnect Meta Ads to collected revenue
Compare Meta Ads spend with matched buyers and payments. Inspect collected amounts, refunds and attribution limits behind the totals.
Use casesReconcile ads, CRM records and Stripe payments
Prepare a traceable journey across ads, your CRM and Stripe. Understand identifiers, checks and limits before connecting your tools.
Practical guides
ROAS vs collected cash: what should you compare?
A worked example separating offers, contracts, payments and cash-to-spend ratios. Avoid counting future instalments as collected revenue.
Practical guidesMatch a sales call to a later Stripe payment
Keep the link between a prospect, a sales call and a delayed payment, without confusing a commercial decision with collected revenue.
Practical guidesWhy does a sale's source remain unknown?
Missing UTMs, different identities or a WhatsApp handoff: find where the connection breaks without inventing attribution.
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